The Golden Globes. The Grammy’s. The Oscars: The beginning of the yr is a busy time for crowning the satisfactory of the fine. best email database provider In honour of this glamorous awards season, Digital Fire already chose the pinnacle magazine blogs within the us of a and now it is the instant to understand some worthy e-mail campaigns, from the annual Marketing Sherpa’s Email Awards.
Email marketing is not pretty much a sales pitch. If you’re stuck for some exciting ideas, have a examine our first-class email advertising campaigns of 2013, inside the following categories:The winner
Best promotional email
The winner for e mail advertising and marketing
The Marketing Sherpa had the difficult undertaking of selecting the most particular and a hit e-mail advertising campaigns from a completely competitive institution of entrants. Trumping those is the grand prize winner, NFL.Com.Campaign objectives and results
The purpose of this email marketing campaign was to interact with fans by informing them about any NFL information or upcoming games. To gain this, NFL’s maximum important step was to phase e mail lists by using a enthusiasts favored team and offer content specific to this listing. best email database provider Content blanketed particularly customized articles, motion pictures and upcoming sport schedule.
What’s extra, NFL went past centered electronic mail advertising by means of spotting a users need for the maximum latest data.best email database provider A specialised incorporated advertising company, e-Dialog, protected a stay countdown to each team’s game-rating and inserted the most latest articles and video’s at the NFL web page, at the day of the mail.best email database provider And, considering that half of NFL’s database is made from cell e-mail customers, a responsive layout template became created for cell-pleasant viewing.
The 2012 newsletter acquired 121% extra open charges and 26% more click via fees, in evaluation to 2011. Mobile opens also went up by using nine%, because 2011.best email database provider Best promotional electronic mailBessergehen won the gold medal on this class, with the aid of developing integrated marketing campaign which related routine logo visuals across systems with their animated Saint’s Day mail.
Campaign targets and outcomes
Bessergehen supposed on increasing e mail overall performance and internet site visitors, as well as developing attention of their new on line blog. best email database provider The brand also aimed to companion themselves with the idea of ‘quality’, ‘sustainability’ and ‘comfort.
Using animated, red footprints which ‘walks’ the recipient alongside a route throughout all channels – beginning with e-mail. The campaign scores points for its multidimensional communique approach which starts with an lively electronic mail which ends up in the company web site and social media pages.